Website Design

A good website should work for you... a bad website could cost you your business.

Most local, service-based businesses completely undervalue the impact that a lead generating website can have on their business.

Your website should do more than look attractive, it should help turn visitors into ideal clients.

Find out how we leverage consumer psychology and marketing to turn your website into a lead-generating machine.​

What is the purpose of your website?

To educate potential clients and turn visitors into prospects.

Most website design companies focus on how “cool” your website will look and end up selling businesses an attractive website that does nothing.  

This is similar to hiring a well-designed mannequin to be your salesman…  It may look good, but all it did was cost you money.

In order for a website to be truly useful, the focus has to be on turning visitors into prospects.  

And for that, we look to a mix of consumer psychology and well written copy.

With these two things, packaged in an attractive design, we’ll not only be able to help educate your website visitors, but we’ll also be able to increase the number of people contacting you each month.

How does a website for a local, service-based business differ from a regular website?

Most small, local businesses are service-based businesses that exist in a commodity market.  And while being in a commodity market can feel like a weakness, it can be utilized and turned into a strength.

Here are some examples of local, service-based businesses:

  • Lawyers
  • Dentists
  • Lawncare
  • Counselors
  • Auto Shops
  • Realtors

If you’re in a market like one of these, chances are that people already have a good idea of what you do, how much you cost, and the kind of service they’ll receive if they hire you.

And when making a buying decision, most people will choose the “one that fits them best”… which can feel completely subjective.

But it isn’t…

People actually will tend to prioritize their buying decision based on how well they identify with the values of the business…  and that’s the job of the website – to communicate those values to the website visitor.

When the user has a hard time discerning the unique value proposition of the business, they’ll fall back to two other factors:  price & location.

These two things are convenience-based factors, and will be used differently for each individual.

Most small businesses do nothing to create a value proposition, so the bulk of their business generally comes from consumers nearby.

How do I get more people to my website?

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How will I know if my website is performing well?

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